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The idea for "Reverse Pitch" was derived during a meeting Allen had in October 2020 with Neeraj Gupta, strategic advisor at Attabotics here in Calgary.  Allen had the privilege of interviewing Neeraj a year earlier on Calgary Business Podcast (episode 11 on 21 October 2019). 

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Subsequent to that October 2020 meeting, Allen  prepared "Reverse Pitch" case studies for three (3) key areas